SEO Solutions

SEO Explained

 

With a large share of marketing on the digital platform, a key to success and increase in the volume of visitors to a website is search engine optimization. The process of search engine optimization is a 7 step journey beginning with research and analysis, identifying keyword opportunities, copywriting, on-site coding, speed, and site performance, rankings report and tracking, and finally, link building. All of these process steps will be explained and the connection they have to search engine optimization (SEO) will be discussed.

 

The Beginning Phases

Research and analysis are extremely important in building a search engine optimization tool. One has to know exactly the triggers to what people are looking for on the Internet, and what keywords will bring up certain sites. Type in books and the first thing you will get is Amazon. This is because Amazon.com has a plethora of keywords that trigger Amazon pages when people put them in the search engine. Even though books is a generic term, the key to Amazon's success is using a backlink to uncover their treasure chest of offerings.

 

Identifying Keyword Opportunities

The keyword is everything when it comes to search engine optimization. Without the keywords, things go...well, they go nowhere. Something needs to drive the search using the words that people are looking for. Back to our example of "books". It will bring up Amazon, but below the listing will most likely be Barnes and Noble. This is because people click on the specific links. The more people put in keywords and click on the links, the more volume the site will see. With search engine optimization, the keywords are tracked and sites are "measured up" as to what people use more often.

 

Copywriting, On-site Coding, Speed, and Site Performance

 

The major search engines like Google, Yahoo, and Bing have primary search results that bring up web pages based on the searched item. Copywriting contributes to search engine optimization in that when a copywriter uses specific words in the copy, it will trigger the optimizer to pull up said site. This is the same for on-site coding. The optimizer will bring up the best sites as well, or those that have the highest speed and best site performance.

 

Rankings Report

 

When a site utilizes search engine optimization, the owners of the site want to know how effective the SEO is for their business. We're not here for our health! The rankings report reveals how well the search engine functionality is working to preserve clients and visitors to the site. Some of the other reports show how many people re-visit a site as well.

 

The Good and Bad: Backlinks

 

Every site runs the risk of having backlinks, or links on the site that when clicked, take the user to a different site. This is otherwise known as clickbait. When someone clicks on a backlink, they are taken to a site that is completely contradictory to the site they were on. How do you use backlinks with the appropriate keywords? The keys are not to accept tips from unknown sources, write the right guest posts for other sites. Some backlinks are good--especially the ones that direct people to your site. Google is a search engine that recognizes backlinks which are appropriate and stable. A lot of backlinks are quality and are based strictly on the exact keywords.

 

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